Member Spotlights
 |
Member: Linda Jacobson
board position: secretary
B.A. (English), University of Iowa '79
M.J. (Journalism), University of North Texas '07
principal, Que Public Relations
best lesson learned in PR: Take time to keep up with technology. It’s impacting public relations in strange and delightful ways.
advice to a new PR pro: Continually hone your writing skills.
secrets to success in PR: So many times in my profession I’ve been faced with ethical choices. Ultimately, success comes from knowing yourself and your standards. If you fail to live up to those, then you’ve failed — period.
hobbies: Believe it or not, I get great enjoyment and total stress relief by digging in the earth! I love to plant flowers and then nurture them. That and a great kickboxing class leave me in perfect peace.
I am a part of Greater Fort Worth PRSA because I want to give back to the profession. I really believe that we need to mentor the next generation of PR practitioners, and being involved is a way that I can contribute to that.
this much I know You truly grow old when you stop learning.
furthermore I love a wry sense of humor, and my clients enjoy that twinkle in my eye. If you can’t laugh, why bother?