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Do you know what it takes to win? Two pros will share insights and lessons from their award-winning PR campaigns. Come hear the reasons and wisdom plus professional benefits for submitting campaigns to awards programs. Gigi Westerman, APR of Strategic Image, Inc., along with Tarrant
County Public Health won a 2011 Silver Spur Award for the campaign,
“Live A More Colorful Life!” This was a grant funded educational
campaign created by the Tarrant County Public Health department to
help prevent obesity by promoting consumption of a wide and colorful
array of fresh fruits and vegetables into a daily diet.
Upcoming Chapter Luncheons & Events2012 Ft. Worth PRSA Schedule of Chapter Luncheon January 11, 2012 / Communicators as Change Agents |
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When:
Thursday, February 16; 6 p.m. to 8 p.m.
Gigi
Westerman started her career as a television producer and
on-air reporter before transitioning into public relations,
where she provided high-level communication strategies for
leading healthcare and insurance companies. In 2001, Westerman
founded Strategic Image, Inc, a marketing and public relations
firm that provides a full range of communication solutions to
businesses and nonprofit organizations. She has won two Silver
Spurs and a Best of Texas from the Texas Public Relations
Association, Platinum and Gold Hermes and MarCom creative
awards, and awards from The Associated Pess, the International
Television Association, The Telly Awards, and The
Communicator. 
Mark
Brinkerhoff is a Public Relations Director at Moroch Partners,
a full-service, integrated marketing solutions agency
headquartered in North Texas. With nearly a decade of
results-driven public relations and marketing experience, he
helps to oversee and integrate the company’s PR functions,
including in areas such as social media and digital content
strategy. His areas of expertise include brand reputation and
issues management; corporate social responsibility; cause
marketing; social strategy and content management; opinion
leader/influencer relations; and strategic partnerships. His
work has been honored by the Texas Public Relations
Association and other organizations, most recently as a PR
News CSR Awards Finalist in the category of Cause Branding
Campaign for the First Choice Power “Food First” hunger action
program and million meals milestone.
