May 14, 2008 GFW PRSA Monthly Meeting:
Professional Development Media Day

Sponsored by

The May luncheon of the Greater Fort Worth (GFW) PRSA Chapter will feature "Media Day." But this isn't your father's Media day!

Today's media entails much more than traditional newspapers and radio and TV stations. Among other things, there are blogs, wikis, websites and media for just about every specific audience imaginable. A panel of experts will explore this new, wild and often confusing landscape, providing tips and techniques for navigating this new era and effectively including these forms of "media" in public relations, marketing and communications programs.

The panel will include:

• Lauren Vargas, a local social media participant and creator who has helped public relations practitioners understand and implement social media techniques and tactics (Blog | Twitter: @vargasl)
• Giovanni Gallucci, a local social media expert who will share real-life successes in social media PR and explain how to get and measure results via social media and social networks. (Vlog | Twitter: @giovanni)
• Gary Hardee, a journalist who is heading up the transformation of the Star-Telegram's website and who will provide an overview of websites, and particularly newspaper websites, are impacting the dissemination of news.
• David Sedeno, publisher, LaEstrella (or another representative from the publication), who will provide insight into the important and growing role of media for specific audiences.

When: Wednesday, May 14, 2008 11:45 AM - 1:00 PM
Where: Petroleum Club Carter-Burgess Plaza 777 Main St., 39th floor Fort Worth, TX
Attire: Business Attire
Fees: Event Registration (confirming $ and will post soon)
Members - $25.00
Non Members - $30.00
Students - $20.00
RSVP Now

An information session on earning the APR, open to public relations and communications professionals, will precede the monthly meeting Wednesday, May 14, 10:30-11:30 AM at the Petroleum Club. RSVP to kim@balcomagency.com.

back to top

Upcoming Luncheons & Events

Second Wednesday of each month:

JUNE MEETING (June 11)

Sponsored by VMS

Angie Jeffrey, APR, member of the PR Measurement & Evaluation Cmmt, and VP of VMS/Professional Services. Integrated Marketing -- creating and formulating an Integrated Marketing Index (IMI) that brings together the advertising/marketing/pr disciplines. Nancy Farrar working with Joan Kilanowski, executive director, mountain/southwest, VMS.

JULY MEETING (July 9)

Sponsored by One Stop Printing

Diversity/Multicultural understanding


AUGUST MEETING (August 13)

Crisis Communications

SEPTEMBER MEETING (September 10)

Ethics Month

OCTOBER MEETING (October 8)

Political PR (November elections)

NOVEMBER MEETING (November 12)

Professional Development Day
managing the message, message development, campaigns that work

DECEMBER MEETING (December 10)

Chapter Holiday Event

back to top